Evaluation for my magazine cover

Magazines can prove to be an important part of a movie's advertsing campaign, as they are readily availible to the masses through any mainstream distributer, such as WHSmith or Asda or likewise. In particular, magazines that specialise in the area of films, such as Empire and Total Film are very beneficial in a movie's advertisement, as they are run by people who are skilled in the area of movies. As such, i have created this magazine cover for my horror movie using the magazine Empire.

There are several differences between a normal Empire cover and my cover, as well as some similarities which are in keeping with the normal covers. One such is the magazine title. Normally, the title for Empire is very conservative, as it isn't very flashy or in-your-face, just being a simple font in red with all the leeters in uppercase. However, for my cover, I wanted to run with the theme of it being a horror special, and as such, I felt that I should alter the title to fit in with this theme. As such, I used the melt effect in photoshop to give the effect that the title is "bleeding" or "melting". I also removed the colour inside of the title, so the title is now hollow, bar some minor botches inside, which I feel add to the effect that it is falling apart, and as such melting/bleeding.

Another major change that I made was to the text used for the main stories and the columns. Usually, the text on the cover is very formal and conservative, favouring what appears to be the standard font. Presumably, this is done to give the magazine a more authoritarian and instructive feel. However, as my copy of Empire is, as mentioned previously, designed as a halloween special, I decided to alter the font to my preference. I achieved this through the use of a font called skribble for all the main fonts, bar the title and the price and date. This helped to add a creepier and more unique feel to my cover when compared to the normal cover of an Empire magazine.