In what ways does your media product use, develop or challenge forms and conventions of real media products?

The purpose of teaser trailers is to build up hype about an upcoming film, which makes them a hugely important part of a film's advertising in the initial stages. Normally, they follow a very unformulaic approach to story telling, usually showing a few random clips that have been plucked from what has already been filmed. This means that due to the radomness of the shots, they can show some of the film, with little idea on the viewers part of what the gist is. Another feature of teasers is that the editing consists mostly of several shots of a reasonably short length which are in quick succession. This helps to add to the disillusion on the viewers' part. In many ways, I feel that my teaser trailer is very similar to a typical horror teaser, as it has all the conventions of one, which I will be going in-depth into.

One way that my media product emulates conventional horror teasers is in the camerawork. If you look at a typical slasher teaser, such as Friday the 13th, the camerawork usually switches between medium shots and close-ups, which means that we usually can see the characters emotions in tense points, as well as seeing what they are doing in the initial stages. We followed these shot types thoroughly throughout the extent of our trailer. The use of close ups, like in the shot of our character injecting himself, helps the viewer to see what the character is going through their mind. On the other hand, the use of middle range shots such as the character(s) sliding down the wall helps to make the viewer focus on what is happening.

Our use of sound in our trailer was a little more unique when to any stereotypical trailer, due to the fact that we actually have a dub over the majority of it. However, for the most part, it is very similar to a classical horror trailer's use of sound. Since we didn't have any specialised music software that would allow us to create a sound that would actually "haunt" a viewer, we resorted to using GarageBand for our soundtrack. This is useful, as it allows us to create a more individualist style of music. Another tool that was used for sound was an audio CD, from which we took the first clip of music that is used in the trailer.

At the top of this post, I have displayed 9 shots of our teaser trailer in order to demonstrate our effective use of mise-en-scene, shot sizes, camera angles, colour design, framing, characters used and graphics. Usually a horror movie will have a very large budget. This means that they have the luxury to use special effects, such as possible scars or burns on the body, or blood spillage. However, as ee didn't have a large budget, we had to resort to use of props and costume such as a big white lab coat with burlup sack 9 really a shopping bag with holes), hoodie and a syringe. This helped to give the film a more visceral and realistic feel.