Thursday, 17 February 2011
Wednesday, 16 February 2011
Evaluation of my movie poster
On the whole, i feel very pleased with my movie poster, as I feel that it encapsulates the basic feeling of the film in one shot. I feel that it does this through not giving away a large amount of the film's plot synopsis, while still giving a glimpse of what the film is about; something that all movie posters have to achieve.
I feel that the way that this has been is in the editing and use of effects, as there are some features that have been achieved through the use of effects, like the subtle blur around the centre image of the protagonist/antagonist and the vision of his mind behind, lit by the lighter. This helps, as it means that the whole of the image can be shrunken to a smaller size, which helps to pick out the smaller elements of the image, like the lighter which helps to light the whole of the image, which might be missed behind the text if the image was larger.
Another effect that I have used is the way that I have highlighted certain sections of text from the background. This can be seen with the slogan at the top of the poster, as well as with the title of the film and, to a lesser extent, the release date of the film. The way that I did this was to create a duplicate of the text, change the colour of the duplicate to a brighter colour, in this case white, and then place it slightly off and above from the first text. The reason for this was so that it made the main pieces of information on the poster stand out against the lesser sections. It also helped, through the use of a faint blur on the lower text, to add a slightly eery undertone to it, which helps to add to the tone of the poster.
I find that another beneficial factor to the poster is the layout of the poster, as it is a very minimalist layout, with most of the text and information being positioned towards the bottom quarter of the poster, while the slogan is just positioned at the first quarter of the poster. This is beneficial to the look of the poster as it means that there is more space for the image, which is what will grab the target audience's attention. This helps to make it a better poster, as the whole point of a poster is to build up hype about an upcoming film, and to leave a positive first impression about the film. As such, the layout is very important, as if it is cluttered and ungainly, it will leave a negative impression about it, which could potentially affect the net worth of the film in the future.
One important thing to point out about the image is that the image is deliberatly meant to be grainy and slightly blocky. Initially, it may seem that it was an accident or done through laziness or an unwillingness to edit the image properly. However, the reason for the grainyness on the image is that I wanted the poster to convey the belief that the film is a more independant style of film, where the use of a camera of such poor quality would be used. See the poster for Paranormal Activity for the effect that i was going for, albeit in colour.
Film certification was also another area that required thought, as the rating that a film has can affect how successful it is in the box office. I decided to give the film a certificate 15, as this means that it the film is more available to a broader range of viewers, which will have a positive effect on the film's potential net worth.
I feel that the way that this has been is in the editing and use of effects, as there are some features that have been achieved through the use of effects, like the subtle blur around the centre image of the protagonist/antagonist and the vision of his mind behind, lit by the lighter. This helps, as it means that the whole of the image can be shrunken to a smaller size, which helps to pick out the smaller elements of the image, like the lighter which helps to light the whole of the image, which might be missed behind the text if the image was larger.
Another effect that I have used is the way that I have highlighted certain sections of text from the background. This can be seen with the slogan at the top of the poster, as well as with the title of the film and, to a lesser extent, the release date of the film. The way that I did this was to create a duplicate of the text, change the colour of the duplicate to a brighter colour, in this case white, and then place it slightly off and above from the first text. The reason for this was so that it made the main pieces of information on the poster stand out against the lesser sections. It also helped, through the use of a faint blur on the lower text, to add a slightly eery undertone to it, which helps to add to the tone of the poster.
I find that another beneficial factor to the poster is the layout of the poster, as it is a very minimalist layout, with most of the text and information being positioned towards the bottom quarter of the poster, while the slogan is just positioned at the first quarter of the poster. This is beneficial to the look of the poster as it means that there is more space for the image, which is what will grab the target audience's attention. This helps to make it a better poster, as the whole point of a poster is to build up hype about an upcoming film, and to leave a positive first impression about the film. As such, the layout is very important, as if it is cluttered and ungainly, it will leave a negative impression about it, which could potentially affect the net worth of the film in the future.
One important thing to point out about the image is that the image is deliberatly meant to be grainy and slightly blocky. Initially, it may seem that it was an accident or done through laziness or an unwillingness to edit the image properly. However, the reason for the grainyness on the image is that I wanted the poster to convey the belief that the film is a more independant style of film, where the use of a camera of such poor quality would be used. See the poster for Paranormal Activity for the effect that i was going for, albeit in colour.
Film certification was also another area that required thought, as the rating that a film has can affect how successful it is in the box office. I decided to give the film a certificate 15, as this means that it the film is more available to a broader range of viewers, which will have a positive effect on the film's potential net worth.
What have you learnt from your audience feedback?
When producing an ad campaign for a movie, be it horror or otherwise, it is important that you make your product seem very appealing to the target audience, or better, the large percentage of movie goers. There are several ways to go about this for an ad campaign. One way is to have an ad campaign that is aesthetically appealing to people, which will intrigue them into seeing it. Another way to sell the film is to tag it to an important figure in the film industry, as this will have appeal to the people who are fans of them. This can usually be seen with the producer or director of films, like Peter Jackson or Quentin Tarantino, who both help to give films that have their name on them appeal to fans of their previous films. However, these methods are all futile if the audience is not moved, touched, or otherwise feels the desire to see the film, and as only the target audience truly knows what they want from an advertising campaign, they are a very useful resource for film producers who want to really get the public's attention. This is what I have learned from the audience research that my team received in the audience feedback session in lesson time.
How we gathered audience research for our first horror movie trailer was through showing the rest of the class our trailer on a large screen twice. The first viewing was so that people could get the basic gist of how our trailer played itself out and what the basic plot was. The second viewing was for note making about what was conventional about the trailer, which elements were particularly effective, which elements we liked most of all, and any flaws about the trailer. We were then handed the sheets back at the end of the note making and asked to verify why we said particular things about other the groups work. The cycle then started afresh with another group.
For our work, the vast majority of our team believed that it was a shambles, as it had an bizarre plotline that didn't connect together well at all, dodgy sound effects and sub-par editing. As a result, we were confident that the rest of the group would feel the same way about the first draft. However, while most of the feedback was indeed negative, there were some positive thoughts about certain elements, but I shall get onto those later. Firstly, the constructive criticism. One of the main complaints was that there was very little understanding of what the plot was about, as there was little explaining done in the shots and the texts slots didn't add any depth to it. As a result, people were confused about what was going, asking why there was a doodler, and why did he turn evil, and such like. This helped us to realise that the plot didn't have even to any depth to it at all. Another common fault was that the editing was incredibly sporadic and didn't help to add to the feeling at all. In fact, if anything it detracted from the experience, as it didn't link together any shots very well, and the aftermarket sound effects that we used were cheap, stock and sometimes completely out of place, the key example being a running noise with, bizarrely, a dinosaur or likewise monster in the background. However, as I mentioned previous, there were some positive reactions. One of which was the fact that there were some good shots in the trailer, like the random shot of a bird flying in the sky, which was said to be particulary effective. Another feature that was said to be effective was the variation of shots that were included, however it could also be seen as a hinderance as there was, as i've mentioned, no plot in the trailer.
We found that the feedback was on the whole, what we expected to hear about the trailer. We didn't expect any people to actually like any parts of the trailer though, so that came as a shock to us. However, despite some positive feedback and some areas where we could have improved our base trailer, we believed that it would still be pathetic when compared to the higher quality of some of the other groups products. Therefore, we decided to cut our losses to that trailer and start fresh with a new, simplified and improved idea. This product has proven to be a much higher quality product than the first one, most likely because we took the critisism to heart and avoided making the same mistakes twice.
How we gathered audience research for our first horror movie trailer was through showing the rest of the class our trailer on a large screen twice. The first viewing was so that people could get the basic gist of how our trailer played itself out and what the basic plot was. The second viewing was for note making about what was conventional about the trailer, which elements were particularly effective, which elements we liked most of all, and any flaws about the trailer. We were then handed the sheets back at the end of the note making and asked to verify why we said particular things about other the groups work. The cycle then started afresh with another group.
For our work, the vast majority of our team believed that it was a shambles, as it had an bizarre plotline that didn't connect together well at all, dodgy sound effects and sub-par editing. As a result, we were confident that the rest of the group would feel the same way about the first draft. However, while most of the feedback was indeed negative, there were some positive thoughts about certain elements, but I shall get onto those later. Firstly, the constructive criticism. One of the main complaints was that there was very little understanding of what the plot was about, as there was little explaining done in the shots and the texts slots didn't add any depth to it. As a result, people were confused about what was going, asking why there was a doodler, and why did he turn evil, and such like. This helped us to realise that the plot didn't have even to any depth to it at all. Another common fault was that the editing was incredibly sporadic and didn't help to add to the feeling at all. In fact, if anything it detracted from the experience, as it didn't link together any shots very well, and the aftermarket sound effects that we used were cheap, stock and sometimes completely out of place, the key example being a running noise with, bizarrely, a dinosaur or likewise monster in the background. However, as I mentioned previous, there were some positive reactions. One of which was the fact that there were some good shots in the trailer, like the random shot of a bird flying in the sky, which was said to be particulary effective. Another feature that was said to be effective was the variation of shots that were included, however it could also be seen as a hinderance as there was, as i've mentioned, no plot in the trailer.
We found that the feedback was on the whole, what we expected to hear about the trailer. We didn't expect any people to actually like any parts of the trailer though, so that came as a shock to us. However, despite some positive feedback and some areas where we could have improved our base trailer, we believed that it would still be pathetic when compared to the higher quality of some of the other groups products. Therefore, we decided to cut our losses to that trailer and start fresh with a new, simplified and improved idea. This product has proven to be a much higher quality product than the first one, most likely because we took the critisism to heart and avoided making the same mistakes twice.
Monday, 14 February 2011
Thursday, 3 February 2011
Wednesday, 2 February 2011
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